The Motorcycle Boneyard
It’s hard to address helmet safety with biker culture, so we made this life or death decision easy. We chose death.
Introducing The Motorcycle Boneyard: a used parts marketplace with an entire inventory from riders who died because they weren’t wearing a helmet.
To get traffic on the site, we advertised where biker culture already shops for deals: in magazines, on the road, and at bike rallies.
Once they reach the site, they discover all of the inventory is from riders who died because they weren’t wearing a helmet.
As buyers shop, they are faced with the age and location of our fallen riders, and the importance of wearing a helmet starts to hit home.
To make this life saving decision easier, a free Motorcycle Boneyard helmet is included with every purchase.
The custom Motorcycle Boneyard helmet gives each buyer a personalized number in the running total of lives protected by the website.
Riders can also register their helmets to receive exclusive Motorcycle Boneyard updates, safety tips, and event information. Including an invitation to the first ever Motorcycle Boneyard rally in Sturgis, the largest motorcycle rally in the world. Where we will memorialize our fallen riders in a bike run and promote helmet safety in their honor.
