AVOID THE CRASH

Matchabar needed a roadblock to drive people away from coffee.
We positioned their green tea formula as a better fuel for your day, without the dreaded caffeine crash.

avoid the crash campaign

At Matchabar we care about preventing the crash beyond the beverages you drink, and have partnered with Formula 1 and the National Safety Council (NSC), to launch the Avoid the Crash Campaign.

Drinking beverages while driving is one of the leading causes of crashes on the road. To help put an end to distracted driving, all F1 racers have pledged to no longer drink beverages while driving. A portion of every Matchabar sale will be donated to the NSC during the month of April in connection with Distracted Driving Awareness Month. Our Matchacar will also be on display in the Japan raceway with the signatures of all the F1 racers who have taken the pledge to Avoid the Crash.

We are asking all Matchabar and F1 fans to take the pledge and help put an end to distracted driving. Visit www.matchabar.co/avoidthecrash to sign the pledge and to enter for a chance to win a trip to Japan to ride the Matchacar on race day.